Blogs

Ad Blockers & Skippable Ads: Are We Ignoring More Ads Than Ever?

Ad Blockers & Skippable Ads: Are We Ignoring More Ads Than Ever?

When was the last time you actually sat through an ad without checking your phone, zoning out, or aggressively searching for that “Skip” button like your life depended on it? If your answer is "I genuinely have no clue," then congrats, you’re just like the rest of us.

Ad blockers, skip buttons, and the sheer power of selective ignorance have made it easier than ever to dodge ads. But while ...

The Future of AI in Paid Advertising: Smarter Ads, Bigger ROI

The Future of AI in Paid Advertising: Smarter Ads, Bigger ROI

You ever feel like the internet just knows you? Like, you mention wanting a new phone case, and suddenly—bam!—ads for phone cases everywhere? That’s not magic; that’s AI working behind the scenes, making ads smarter, faster, and way more personalized. And guess what? This is just the beginning. AI is about to take paid advertising to a whole new level, making sure brands get the biggest bang for their...

Master the 80/20 Rule for Explosive Productivity & Maximum Results

How to Master the 80/20 Rule for Explosive Results and Maximize Your Productivity 

Master the 80/20 Rule for Explosive Productivity & Maximum ResultsUnderstanding the 80/20 Rule in Marketing

Ad budgets can disappear faster than a viral TikTok trend, and with endless platforms fighting for attention, it’s easy to feel overwhelmed. But what if you could get way better results without increasing your spend? Enter the 80/20 Rule—a total g...

The Power of Reverse Psychology Why ‘Don’t Buy This’ Sells More!

Reverse Psychology 101: Why Saying ‘Don’t Buy This’ Makes Us Want It More

Suppose this: You notice an advertisement saying, "Avoid purchasing these shoes no matter what." Your initial thought? It's probably along the lines of "Wait...why not? "What makes it so exceptional?" Suddenly, your brain has been tricked by one of the most potent marketing pitfalls: reverse psychology.

Marketers have been playing mind games with us forever, but reverse psychology is o...

Main Character Energy: How to Make Your Brand Stand Out

Main Character Energy: How to Make Your Brand Stand Out

Some brands just have that magic touch. The second they appear on your feed, you know exactly who they are. Their style, their voice, their whole presence is unmistakable. They grab your attention, make you pause, hit like, and maybe even share with a friend.

That’s Main Character Energy (MCE), and if your brand isn’t radiating it yet, don’t stress—we’re about to change that. Here’s how to step in...

The Truth About Personal Branding No One Wants to Admit

The Truth About Personal Branding No One Wants to Admit

Personal branding is the talk of the town—personal branding is everywhere. It’s the magic key to career success, the secret sauce to standing out, and the thing that everyone on LinkedIn seems to have “cracked.” But here’s the problem: no one is telling you the whole truth. So let’s break it down. No fluff, no sugarcoating—just the stuff people don’t want to admit.

1. You’re Not Just...

5 Common Errors in Digital Marketing That Are Destroying Your Company

5 Common Errors in Digital Marketing That Are Destroying Your Company

Businesses may interact with customers and encourage growth with the help of digital marketing. When done right, it enables optimal efforts that save time and maximise outcomes. By comprehending and resolving typical issues, companies might accomplish remarkable results. The following are some common marketing hinders to be aware of.

5 Marketing Errors Your Company Should Steer Clear of<...

Why No One Sees Your Content & How to Outsmart the Algorithm

Why No One Sees Your Content & How to Outsmart the Algorithm

You work for hours creating the ideal post. You press publish, anticipating comments, shares, and likes. However, instead? crickets. Creating content alone is insufficient in today's digital age. To attract people to read your material, you need to work smarter, not harder.

What is the problem, then? And most all, how can it be fixed? Now let's get started.

1. The algorithm isn't your e...

The Science of Going Viral: What Makes People Hit Share?

The Science of Going Viral: What Makes People Hit Share?

Have you ever wondered why certain social media posts receive a tonne of likes while others receive hardly none? It's science, not magic. People share something that makes them feel good, makes them look good, gives them helpful information, or blows their minds away. They don't just share stuff at random. You may produce material that spreads like wildfire if you are aware of these triggers.

Emotion...

What Gen Z Really Wants from Brands on Social Media (Hint: Not Cringe)

What Gen Z Really Wants from Brands on Social Media (Hint: Not Cringe)

Social media is Gen Z's playground, and marketers are frantically attempting to blend in. What is the issue? The majority of them make people cringe by sharing out-of-date memes, using lingo, and following trends they hardly comprehend.

The truth is that Gen Z wants brands to be authentic, not to "act cool." Forced humour is a warning sign, authenticity is paramount, and if your brand shouts "H...

Transform Your Business with Intexm Media's Innovative Marketing Solutions

Intexm Media Products are revolutionizing the digital marketing landscape with innovative solutions that drive engagement, enhance brand visibility, and boost conversions. Here’s a glimpse of the key offerings:

  1. Programmatic Advertising: Leverage AI-driven, real-time bidding to target the right audience at the right time.
  2. Performance Marketing: Results-oriented campaigns to maximize RO...

4 Programmatic Ad Types and How to Utilise Them For Optimum Results

4 Programmatic Ad Types and How to Utilise Them For Optimum Results 

Programmatic Ad has been in the limelight for a very long time. But do you know what exactly it means? Let’s get to know what programmatic advertising is and how it makes a difference in the industry.

Using automated technologies for media purchasing instead of more conventional digital advertising techniques is known as programmatic advertising. To deliver advertisements to the right audi...

Unlock AI's Potential for Optimising Google Ads!

In today’s competitive digital marketing landscape, using AI to optimise your Google Ads campaigns can significantly enhance your results. Here’s how AI can boost your Google Ads strategy:

1. Automated Bidding
AI helps manage bids efficiently by adjusting them in real-time to maximise conversions and reduce costs.

2. AI-Powered Search Campaigns
Smart algorithms identify and target the right audience, ensuring your ads reach the most relevant users.

3. Audience Targ...

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