How AI-Powered RCS Campaigns Are Personalizing User Journeys in 2025
How AI-Powered RCS Campaigns Are Personalizing User Journeys in 2025
Let’s say it’s 10:12 AM. You unlock your phone and see a message—no, not a bland SMS shouting “LIMITED OFFER!!” in all caps. This one’s different. It greets you by name. It knows you’re a coffee lover. It shows you a personalized offer for your favorite latte at a café you pass every morning. It even asks, “Want it delivered or picked up?” And the best part? You didn’t download an app. You didn’t sign up for anything new. It all happened inside your regular messaging app.
That’s the world we’re living in—2025, where AI-powered RCS isn’t just improving communication; it’s redefining it.
Forget Generic. Think Genius.
Let’s be honest—marketing used to feel like a loudspeaker. Brands yelled offers, hoping someone—anyone—would hear them and respond. Fast forward to now, and it's less loudspeaker, more whispered conversation... just for you.
This shift is powered by two incredible forces: RCS (Rich Communication Services) and Artificial Intelligence. One brings rich media, interaction, and sleek design. The other brings brains—data processing, behavioral learning, and decision-making. Together? They create marketing that’s not just smart—it’s scarily intuitive.
What Makes AI + RCS So Addictive?
You’re not imagining things—these messages feel different. That’s because AI studies your every digital breadcrumb. It doesn’t stalk—it learns. It understands when you usually check your phone, what products you linger on, what time you click “Add to Cart” but bounce before checkout. Then, using this treasure trove of insight, it fires up an RCS campaign that feels like it came from a personal concierge.
And we’re not talking gimmicky personalization like “Hey [FirstName], we have a deal for you.” No. This is personalization that feels like your best friend remembered your taste, mood, and timing—every single time.
From "Dear Customer" to “Hey, You”
Let’s say you recently browsed a collection of smartwatches. You didn’t buy. You got distracted. Happens to all of us. A few hours later, your phone buzzes. The message? A carousel of smartwatches you looked at, alongside similar styles you hadn’t noticed—plus a friendly AI-powered assistant ready to chat, answer your questions, and nudge you to complete the purchase (with a cheeky little 10% off, just for today).
It’s not just timely—it’s telepathic. But not in a creepy way. It’s a brand being smart about what matters to you.
Conversations That Don’t Just Sell—They Serve
AI-powered RCS doesn’t yell “Buy now!”—it asks, “How can I help?” And that changes everything.
For example, you get a message from your bank. It’s not pushing a credit card you don’t need. Instead, it gently asks, “Would you like to calculate your eligibility for a home loan based on your current income?” You tap. Within seconds, you get your personalized EMI breakdown, eligibility score, and the option to schedule a callback.
You never opened an app. Never made a call. The whole experience happened inside a chat bubble—and it felt human.
RCS is Now a Living, Breathing Sales Funnel
In 2025, marketing isn’t about campaigns. It’s about moments. And RCS powered by AI creates those moments in a flow that mirrors your real-life decision-making journey.
Let’s break it down:
- You explore a product → AI tracks interest
- You ignore emails → AI notes the pattern
- You engage more at night → AI adjusts send-time
- You abandon cart → AI triggers a timely RCS nudge with options, offers, or live chat
- You convert → AI thanks you, recommends add-ons, and offers support
No pressure. Just presence. That’s the new funnel.
And Oh, It’s Fast. Really Fast.
These campaigns don’t take months to build. Thanks to AI’s dynamic creative engine, content is personalized on the go. You’re not stuck choosing the best creative—because every creative becomes the best version of itself for every individual user. Testing, learning, evolving—it’s all automatic.
While marketers sleep, AI’s working overtime, ensuring every touchpoint feels intentional.
Smarter Segments, Real Emotions
Old segmentation: Age, gender, location.
New segmentation: Who shops after midnight? Who abandons cart at checkout? Who reads long-form? Who prefers visuals? Who opens links but never clicks buy?
AI creates behaviour-based clusters that aren’t defined by demographics, but by decisions. And the result? Messages that hit emotionally, not just logically.
Let’s Talk Trust.
Now, you’re probably wondering: “If AI knows so much about me, should I be worried?”
Here’s the thing—ethical AI is the foundation of everything in 2025. Users control what data they share. Brands are transparent about how it’s used. And AI is built to respect boundaries, not push them. Opting out is easy. Customizing preferences is even easier. This isn't surveillance marketing—it's permission-based personalization.
Impact? Let’s Talk Numbers.
The results? They speak for themselves.
- Open rates of RCS messages are averaging 80–90%
- Click-through rates are 3x higher than emails
- Cart recovery via RCS is up by 45%
- Brands are seeing ROI increase by 2.5x compared to traditional push ads
But honestly? Beyond numbers, it’s the experience that wins hearts. And loyalty.
Here’s the truth: Technology is only as powerful as the humans who know how to wield it. And that’s where Intexm Media thrives.
At Intexm, we don’t just launch RCS campaigns—we build conversations that resonate, journeys that delight, and touchpoints that convert. Our team blends AI insights with creative storytelling to craft RCS experiences that feel like magic, even though they're all method.
We understand your audience isn’t looking for ads—they're craving relevance, attention, and value. That’s why every campaign we build is rooted in user behaviour, timed with precision, designed to impress, and optimized to perform.
Crafted Conversations, Not Just Campaigns
The Intexm secret sauce? We think like strategists, create like artists, and deploy like scientists. Whether you’re a fintech startup, an e-commerce powerhouse, or a legacy brand ready to level up—we make your RCS messaging feel less like marketing and more like meaningful interaction.
In 2025, the difference between a good brand and a great one is how they speak. With Intexm, your brand doesn’t just talk—it connects.
FAQs
1. What exactly is RCS Business Messaging and how is it different from SMS?
RCS (Rich Communication Services) is a next-gen messaging standard that enhances SMS with rich features—high-res images, carousels, interactive buttons, read receipts, typing indicators, and verified sender info in a branded thread. It delivers a more engaging, secure, and interactive experience than traditional SMS/MMS.
2. How does AI elevate RCS campaigns for personalization?
AI analyzes real-time behaviors—like browsing, purchase history, preferred timing—and tailors every message to each user. That includes when to send, what creatives to show, and which CTAs to include. AI continuously learns and optimizes messaging design and content dynamically for maximum engagement.
3. Which features of RCS improve personalization and conversion?
RCS supports a dynamic mix of features: branded sender identity, rich media cards and carousels, suggested replies, and one-click action buttons. Combined with AI, these allow brands to deliver tailored content and journeys directly in a user’s native inbox—boosting click-throughs and conversions.
4. Does RCS work on both Android and iPhones?
Yes. Android has supported RCS for years, and iOS users got support with iOS 18.1 as of October 2024. Both platforms now support RCS Business Messaging, allowing brands to reach virtually all smartphone users uniformly with rich, trusted message experiences.
5. How is AI‑powered RCS impacting business communications in real numbers?
By 2025, nearly all major brands—especially SMBs—are deploying AI in customer messaging. Businesses report up to 2.5× higher ROI, 45% improvement in cart recovery, and click and open rates that far exceed those of email campaigns. Brands that personalize using RCS + AI are seeing 80–90% open rates and triple the engagement over traditional texts.
6. Can RCS support conversational journeys within the same message thread?
Absolutely. RCS enables two-way flows where customers chat with AI chatbots directly in the messaging thread. They can ask questions, choose offers, and even complete purchases—all in-chat, creating a smooth conversational commerce experience. That reduces friction and boosts engagement and service quality.
7. What are the privacy and ethical implications of AI‑personalized RCS?
While AI personalization offers unmatched relevance, there are risks around deep psychological tailoring. Leading research highlights concerns of persuasive overreach when AI exploits sensitive behavioural data. As a result, ethical frameworks now require transparency: brands must disclose when AI is used, obtain clear user consent, and use anonymized or opt-in data only.
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