Overview
Successful Acquisition of 500K+ Installs and High Loan Activation for a Domestic Cash Loan Brand by Intexm Media
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Background:
A reputed domestic cash loan brand was struggling to increase its user base and loan activation rates. We were approached by the brand to help them achieve their goals.
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Challenge:
The challenge was to acquire more than 500,000 installs for the brand's cash loan product while maintaining a high approval rate of at least 10%. Additionally, the loan activation rate had to be at least 5%.
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Strategy:
We adopted a multi-faceted approach to achieve the brand's objectives. We used a combination of targeted social media ads, mobile app install ads, and search engine marketing to reach the desired audience. We also implemented an influencer marketing campaign to further expand the brand's reach. To ensure a high approval rate, we conducted a thorough analysis of the target audience and developed a customized screening process to identify potential borrowers with a high likelihood of loan repayment. We also streamlined the loan application process and provided timely support to applicants. To improve loan activation rates, we implemented a personalized loan activation campaign that included push notifications and emails to remind users to activate their loans.
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Results:
Our efforts led to the successful acquisition of more than 500,000 installs for the domestic cash loan brand's product. The approval rate was maintained at 10%, and the loan activation rate exceeded the target of 5%. The brand's online presence was significantly improved, resulting in increased customer loyalty and brand recognition. The success of the digital marketing campaign also led to a significant increase in the brand's revenue.
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Conclusion:
Our strategic approach to acquisition and loan activation resulted in a significant increase in the domestic cash loan brand's customer base and revenue. The successful campaign also helped to establish the brand as a leader in the domestic cash loan industry.
