Overview
Intexm Media Helps Reputed Domestic Brand Acquire 200K+ Installs for Ludo-Casual Game Product with 18% Deposit Rate through Native Ads, SMS Marketing, and Social Media
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Background:
We were approached by a reputed domestic brand that wanted to increase its user base for its Ludo-Casual game product. We, Intexm Media, a digital marketing agency, took on the challenge to help them achieve their goals.
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Challenge:
The challenge was to acquire more than 200,000 installs for the brand's Ludo-Casual game product while maintaining a high deposit rate of at least 18%.
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Strategy:
We adopted a multi-faceted approach to achieve the brand's objectives. We used a combination of native ads, SMS marketing, and social media ads to reach the desired audience. To ensure a high deposit rate, we conducted a thorough analysis of the target audience and developed a customized deposit process to make it user-friendly and hassle-free. We also provided timely support to users who faced any issues during the deposit process.
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Results:
Our efforts led to the successful acquisition of more than 200,000 installs for the domestic brand's Ludo-Casual game product. The deposit rate was maintained at 18%, exceeding the target set by the brand. The brand's online presence was significantly improved, resulting in increased customer loyalty and brand recognition. The success of the digital marketing campaign also led to a significant increase in the brand's revenue.
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Conclusion:
Our strategic approach to acquisition and deposit rate resulted in a significant increase in the domestic brand's customer base and revenue. The successful campaign also helped to establish the brand as a leader in the Ludo-Casual game industry.
